Hog heaven: In land of cowboys, pig rules

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The signs all point to a love affair with pork.

• The usually beef-and-beany Taco Bell erected signs at the mouth of its drive-thru lanes, exhorting motorists around the republic: “TOP IT OFF WITH BACON.”

• Uncle Jack’s, one of New York City’s signature steakhouses, put out its sidewalk chalkboard of dinner specials. Getting top billing at the beef emporium, for $24.95, was not sirloin, not rib-eye, not filet mignon, but slow-roasted Berkshire pork shank.

• The brewmaster of Brooklyn Brewery, using an intricate process, crafted 25 experimental cases of – wait for it – bacon ale.

In this season of approaching winter holidays and abrupt spikes in ham consumption, this much is worth noting: In the land of the cowboy, the country where beef is held up as the meat that defines the American character, the pig in all its succulent, edible incarnations seems to be everywhere.

“As an interest in food, its origins and its preparation spreads around America, it makes sense that the American palate is widening past just burgers and steaks,” says Sasha Wizansky, the co-editor of Meatpaper, a magazine about meat culture in America.

“Practically every scrap of a pig can be transformed into something tasty,” she says, “and you can find a treasure trove of pork-centric dishes and cured products from around the world.” (Meatpaper’s first themed issue, earlier this year, focused on the hog.)

As meats go, most cuts of pork remain quite affordable – no small matter when you’re trying to feed a family during a recession that’s pushing into its second year.

Then, of course, there’s bacon.

From Wendy’s Baconator sandwich to bacon-scented air fresheners and even bacon-flavored mints, the cured and smoked Porkbellicus Americanus has become something of a fetish object for carnivores and lipid lovers. It has reached the point where the words “chocolate-covered bacon” have become, for many, something appetizing.

You can buy “Baconnaise,” a condiment that has earned the good-natured scorn of Jon Stewart, and its companion product, Bacon Salt, which has been shipped to bacon-craving American troops serving in pork-free regions. You can even join the “Bacon of the Month Club,” perhaps the only subscription-based pork products service in the land. Or perhaps not.

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