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Travel agents say business on the rise for 2011 summer vacation season

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Travel Consultant Dana Prichard with Cary Travel Express works to book travel plans for clients. (Lauren M. Anderson - landerson@nwherald.com)

In 1950, when AAA first began tracking vacation expenses, the average daily cost for meals and lodging was $13 a person.

According to their most recent data from 2008, for two adults traveling and dining together, AAA recommends budgeting $80 a day for meals, not including tips or beverage, and $164 for lodging.

And prices have only gotten higher since then.

Beth Mosher, director of public affairs with AAA Chicago said that, unsurprisingly, travel took a hit at the height of the recession toward the end of 2008.

“What we did see in 2008 with high gas prices was that people did cut back on their travel, and that did affect their decision to go on a trip,” Mosher said. “Gas prices then were well over $4.”

AAA tracks the number of travelers by car, air travel, train and other forms of travel on peak travel dates, namely the Fourth of July and Memorial Day in the summer.

Over the Independence Day holiday in 2000, AAA recorded 30,331,000 travelers. The number of those traveling on that day peaked in 2007, when there were 42,268,000 recorded before plummeting by more than 12,000,000 travelers in 2009.

Illinois July Fourth travelers peaked in 2007 at 2,269,793 before facing declines similar to those felt in the rest of the nation, dropping by more than 600,000 travelers in 2008. Forecast numbers for 2010 also showed a drastic recovery in numbers, with more than 300,000 additional travelers taking trips.

Although current gas prices are nearing the $4 mark, Mosher said, more recent data indicate an uptick in the number of people making summer vacation plans.

“Trends have shown that people don’t usually change whether or not they go on a trip, but people will cut back in other ways,” Mosher said. “They’ll stay at a less expensive hotel, cut back on souvenirs, eat out less, travel closer to home, or visit friends and family.”

Though Mosher and Margaret Skoulund, a travel consultant and office manager with Cary Travel Express, said they had expected an increase in travel by car, Mosher said that this hadn’t been the case and she instead saw an increase in air travel.

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