The problem with many veggie burgers is they try too hard to be hamburgers.

Sorry, but they’re not fooling anyone, least of all diehard carnivores. So why not embrace the idea of a veggie burger and make one that tastes and looks like what it is – a burger made from veggies and grains?

That was our motivation as we set out to create this harvest burger, a patty bursting with flavor, not to mention onions, red pepper, corn, pumpkin, rice and oats. It won’t fool you into thinking it’s meat, and it’s not supposed to.