Nook Tablet: Kindle Fire’s worthy foe

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NEW YORK – Listen, and I’ll tell you the story of the bookstore chain that stormed into the hottest category in consumer electronics and conquered.

It’s a nice underdog story, right? A bit like the tale of plucky rebels who attacked Lord Vader’s Death Star.

But that was fiction. Barnes & Noble Inc.’s new Nook Tablet ($249) is a solid product, worthy of duking it out with Amazon.com Inc.’s Kindle Fire. Considering that the Nook comes from a desert planet where the only entertainment was shooting womp rats (Sorry, I mean “from a bookstore chain”), it’s really impressive.

But the Nook doesn’t quite muster enough force to blow up a Death Star. Barnes & Noble’s earlier Nooks were dedicated book-reading devices, and the Tablet is at most a halfway step into the world of general-purpose tablet computing.

Like the new Kindle Fire, the Tablet has a 7-inch, touch-sensitive color screen, about half the size of the iPad’s. It’s the same screen as on the Nook Color, the e-reader Barnes & Noble launched a year ago. I thought it was the best e-reader yet when it launched.

The Tablet improves on the Nook Color mainly by beefing up the processor and the memory and extending the battery life to 11.5 hours of reading, or 9 hours of video.

The Tablet also has improved software, but the Color will be getting the same software through a downloadable update.

The Tablet is debuting with Netflix and Hulu applications. Coupled with the nice, sharp screen, that makes for a good device for that TV and movie fix – as long as you’re connected to Wi-Fi. The apps actually highlight one of the shortcomings of the Tablet: there’s no way (short of hacking the software) to use it for offline viewing of movies you buy or rent.

Barnes & Noble promises to provide access to some sort of movie store next year. Amazon, meanwhile, launched the Kindle Fire with access not just to Netflix and Hulu, but to its own store with downloadable video, plus free streaming content for Amazon Prime subscribers.

Barnes & Noble is also well behind when it comes to the selection of third-party applications: it has about 1,000 available today. That compares to just under 10,000 at Amazon, and 500,000 on the iPad.

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