Google offers file storage
SAN JOSE, Calif. – Google is hoping to build the world’s largest digital filing cabinet in the latest attempt to deepen people’s dependence on its services.
The Internet search leader’s latest product stores personal documents, photos, videos and a wide range of other digital content on Google’s computers.
Google Inc. announced the long-rumored service Tuesday. Called Google Drive, the service is offering the first five gigabytes of storage per account for free. Additional storage will be sold for prices starting at $2.49 per month for 25 gigabytes up to $49.99 per month for one terabyte, equivalent to five laptops with 200-gigabyte drives.
The new service represents Google’s attempt to muscle into a market that is turning into the Internet’s version of storage wars.
The early leader in the battle so far has been the San Francisco startup, Dropbox Inc.
– From wire services
, which raised $257 million in venture capital and attracted more than 50 million users since it was founded in 2007 by two graduates from the Massachusetts Institute of Technology.
Dropbox says its users collectively store about 1 billion files every two days.
While Dropbox has emerged as the early favorite among consumers, another startup called Box Inc. has carved a niche offering online storage for businesses. Founded in 2005, Box has raised $162 million in venture capital and says about 120,000 companies, including most of the Fortune 500, have set up accounts.
Google is also trying to catch up to Apple, which last year introduced a storage service called iCloud that primarily caters to iPhone and iPad owners, and Microsoft Corp., which gives away seven gigabytes of free storage on its SkyDrive service.
Google is hoping to differentiate its storage service by equipping it with more convenient and powerful tools. The service will draw upon the company’s expertise in Internet technology for text and images to make it easier to find data quickly. It also includes optical character recognition that can search for specific words contained in scanned newspapers or other sources.