LOS ANGELES (AP) — Nintendo is relying on a famous plumber, zombies and a virtual theme park to build buzz for the Wii U.

The Japanese gaming giant unleashed 23 games for its upcoming console featuring a touchscreen controller during a news conference Tuesday at the Electronic Entertainment Expo, the gaming industry's annual trade show.

Among the titles announced were the cooperative platform game "New Super Mario Bros. U" and the amusement-park-themed mini-game collection "NintendoLand." Nintendo also demonstrated the fantastical strategy sequel "Pikmin 3" and first-person undead-fighting game "ZombiU" from Ubisoft Entertainment.