WASHINGTON – If you have military-age children who have not served in this decade's wars, then you owe a debt – meaning money – to those who did. That's the premise of a new fundraising effort by three wealthy American families who want to help U.S. veterans of the conflicts in Iraq and Afghanistan.

Every non-military family should give something, they said. The affluent should give large sums. No one should think of it as charity, but rather a moral obligation, an alternative way to serve, perhaps the price of being spared the anxiety that comes with having a loved one in a war zone.

"We have three able-bodied, wonderful, wonderful children, all of whom are devoted to doing very, very good things around social justice; and we could not be more proud of them," said Philip Green, a local businessman who devised the fundraising idea. "We're also delighted that none of them had to serve in Iraq or Afghanistan."