Retailers believe that 42 percent of their total sales will come from online, mobile and social in the next five years.

According to last month’s Motorola Solutions survey, reported by Marketing Charts, 75 percent of U.S. retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next five years. And, a significant proportion of retailers expect to adapt by providing personalized product details, based on previous behavior, to a shopper’s smartphone. In fact, retailers believe that 42 percent of sales will come from online, mobile, and social commerce sites in the next five years, according to the report.

Many retailers say that technology will be an increasingly critical piece of improving the in-store experience, according to a Motorola Solutions survey. Half of retailers say their tech spending will be focused on improving customer service.