Taste of Chicago struggling
CHICAGO – Chicago’s showcase summer festival, Taste of Chicago, is struggling to find a new identity amid dwindling revenues and more choices for cash-strapped residents and visitors.
The 32-year-old food festival, which draws millions of people to Grant Park each July, used to be Chicago’s premiere event bringing together restaurants from around the city. But after financial losses the past three years, organizers made the Taste shorter and smaller, and are charging for concerts. The moves come even as new events pop up across the U.S. and other festivals report record attendance.
It’s not clear how the changes will affect the Taste’s success. But for Kathy Davis, who has been attending for 20 years, this year’s event lacked the large crowds, fireworks and high-profile entertainment she remembered.
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