Pepsi to sponsor Super Bowl halftime show
NEW YORK (AP) — Pepsi has scored the Super Bowl halftime show.
The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal were not disclosed.
The Purchase, N.Y.-based company says it also bought 60 seconds of ad time during the big game, which has seen record ratings for the past three years.
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