Julian Thomson is juiced. He moves fast and talks faster. That’s what kale – along with spinach, carrots and apples – can do for you. This morning, the same as just about every other day, the Washington videotape editor churned those foods in a five-speed Breville Elite Juicer, dumped them into a glass and chugged it all down in no more than three gulps.

“I feel great, man. Really great. My head, my skin, my energy. It’s all because of the juice,” he says in rapid sound bites.

As a 44-year-old home juicer (and vegan for more than two decades), Thomson is passionate and uncompromising: “Smoothies, blenders, that’s all wussy stuff. Poseurs who think they’re doing something healthy. Juicing is juicing, man, not blending. You have to yank the juice out of the veggies. You want to blend? Then go drink a margarita.”