2012 conventions embrace social media openness
CHARLOTTE, N.C. – Democrats and Republicans are using social media to turn their national conventions away from the smoke-filled rooms of yore and into meetings where anyone who wants to get involved is just a click away, no matter where they are.
Both parties' ambitious plans reflect the maturation of social media sites that played a much smaller role in the conventions four years ago. The Republicans call theirs a "convention without walls," while the Democrats say their gathering will be "the most open and accessible in history."
Democrats will not just show prime-time speeches live on the Internet, but will also stream caucus meetings and the council discussions of the party's platform and ideals over the Web. Republicans have hired a full-time blogger and a full-time digital communications manager to do nothing but engage people online.
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