Cashman: Some will, some won't, so what

“I found my purpose on Jan. 20, 2011,” said Kathleen Caldwell, president of Caldwell Consulting Group in Woodstock and founder of the WHEE Institute.

Caldwell was guest speaker at a recent Women in Management meeting at 31 North Banquets in McHenry.

“I woke up at 2 in the morning and my higher power said to me ‘you have something to say in the world and you better get busy saying it,’” Caldwell said. “And I wrote for four hours. And i wrote about what I know for sure.

“What’s my why? Why am i here on this planet? What’s important to me? What am I passionate about?

“What came out of it is my ‘why’ is to help people, specifically women become healthy, wealthy and energetic. So therefore they can love their business, love their work, love their bodies, love their health and love their mind. It’s so simple. And out of it came WHEE – wealthy, healthy, energetic edge,” Caldwell said.

“My purpose is to make the connection with every person that is here, to maybe say one thing or create a facilitation and connection with people so they get something from their time here today.

“Now that’s a day that’s worth something.”

Caldwell told the group of about 20 at the breakfast meeting that “Anything is absolutely possible for any of us in one to two years.

“Share the connection between what you’re passionate about and your actions,” she said “Within two years you could become whatever you want to become.”

Caldwell focused on how to “connect with success,” and the three keys for “sharing the connection.”

“Sharing the connection starts with what’s my why for connecting. Why am I interested in connecting with other people.

“Focus on what your ‘why’ is,” Caldwell said.

Step number two is their “why.” What would be their “why” to buy a product or service?

“How can you tune into their radio station, which is WIIFM (what’s in it for me)?” Caldwell asked. “Truly listen to what they’re saying. Get more interested in ‘over there’ with them, than ‘over here’ with us.”

Step three, take action.

“With the economic tsunami that has happened in the last couple years, many of us, me included, have not wanted to pick up the phone,” Caldwell admitted.

“But none of this means anything until we actually do something about it,” Caldwell said.

“Get related. Talk to the person on the phone, or in person, Make a list of the top 10 people you want to get connected to.”

Then extend the invitation, Caldwell said.

“Be unattached to outcome. If you invite them to coffee and they say they’re busy, be the hostess. It’s not about you.

“Do not have a pity party if they say no.”

Don’t focus on the people who say no an invitation, be it social or business. “Focus on those who say yes and want to play with you,” she said.

Caldwell’s talk struck a chord with WIM member Jennifer Dallas, a financial adviser with Morgan Stanley in Barrington.

“When I first started in my business, it was really hard getting clients,” Dallas told the group. “One of my mentors said, ‘Well, do you know about the three SW’s?
It’s some will, some won’t, so what,’” Dallas said.

“Fast forward 10 years, and I still think about that,” she said. “If I have something that doesn’t work out the way I want it to, I just kind of say that to myself: Some will, some won’t, so what.”

The next Women in Management meeting will be 7:30 to 9 a.m. Sept. 20 at 31 North. Guest speaker is Bette Fetter, founder and CEO of Young Rembrandts Inc. and author of “Being Visual.”

For information about WIM, visit, or email

• Email

Loading more

Digital Access

Digital Access
Access from all your digital devices and receive breaking news and updates from around the area.

Home Delivery

Home Delivery
Local news, prep sports, Chicago sports, local and regional entertainment, business, home and lifestyle, food, classified and more! News you use every day! Daily, weekend and Sunday packages.

Text Alerts

Text Alerts
Stay connected to us wherever you are! Get breaking news updates along with other area information sent to you as a text message to your wireless device.

Email Newsletters

Email Newsletters
We'll deliver news & updates to your inbox. Plan your weekend and catch up on the news with our newsletters.