CHICAGO (AP) — Kelly Osbourne was a reality star, actress and musician before anyone took notice that she had a knack for style.

But lately the 27-year-old daughter of Ozzy Osbourne, currently with violet hair after stints of pink, lilac and gray, has earned the title of certified fashionista, dishing the designer dirt with Joan Rivers and co-hosts Giuliana Rancic and George Kotsiopoulos after major Hollywood red carpets on E! "Fashion Police." She also sat front row with Rivers at the Badgley Mischka show during the New York Fashion Week this past February.

"I'm in the process of branding, doing my own line. I will not just attach my name to something," Osbourne said. "I want to be a part of every aspect of it. I want to do everything on it and even down to like making sure I know where the clothes or items are being manufactured."