NEW YORK (AP) — The marketing genius behind "Thomas the Tank Engine" and those scandalous "Teletubbies" knows how to capture the hearts and minds of toddlers. Now he's after their feet.

For his next project, "The Oogieloves in the Big Balloon Adventure," Kenn Viselman is taking a new approach to the preschool audience. The movie opens Aug. 29 and will have auditory and visual cues that prompt the children to sing and dance in the aisles.

"Why do we try to make children do what they're naturally not able to do at the age?" Viselman asks of making them sit still and quiet.