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Tall, skinny iPhone in US stores Sept. 21 (VIDEO)

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Apple also announced a new iPod Touch model that brings over the changes applied to the iPhone 5, including the bigger screen and smaller connection port. For the first time, Apple's voice-controlled personal assistant software, Siri, will be available on the iPod. Apple is also updating its iTunes software for the Mac and PC, with what it says is a "dramatically simpler and cleaner interface." It will be available as a free download in October.

In another audio-related update, the white earbuds that ship with all of Apple's portable devices are getting an update. Now called EarPods, they're tube-shaped, which Apple says will help meld them to the shape of your ear. The EarPods took three years to design, Apple said. They'll go on sale Wednesday as a stand-alone accessory for $29, but will be included free with new devices out in October.

Since Apple's main announcements were largely in line with expectations, investors registered a tepid response. Apple shares rose $9.13, or 1.4 percent, to close at $669.72. The shares have been on a tear as expectations rose for the iPhone 5, rallying 16 percent since Apple's latest earnings report, in July. On Monday, they hit an all-time high of $683.29.

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Peter Svensson contributed from New York.

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