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Daughter of ‘What to 
Expect’ author expecting

Published: Wednesday, Oct. 3, 2012 11:52 p.m. CDT • Updated: Wednesday, Oct. 3, 2012 11:53 p.m. CDT
(Photo provided)
Emma Bing, left, and her mother Heidi Murkoff, author of "What to Expect When You're Expecting," at the Murkoff's home in Los Angeles.

NEW YORK – Welcome aboard the mother ship, Emma Bing.

The woman who was her mother’s inspiration for writing what millions of pregnant women consider their bible, “What to Expect When You’re Expecting,” is now pregnant herself and joining the family business.

Bing, 29, is due on her second wedding anniversary, Feb. 18, and guess who’s going to be in the delivery room.

“Are you kidding me? Of course,” Bing’s mom, Heidi Murkoff, gushed Thursday. “I wouldn’t miss it.”

Bing, who lives near mom in Los Angeles, will be blogging her pregnancy and parenting experiences, along with fashion and beauty advice, for her fellow millennial moms on whattoexpect.com.

Murkoff wrote the book proposal for “What to Expect” while pregnant with Emma, her oldest of two, and delivered it to her publisher the day she went into labor. The book came out in 1985 and now has more than 17 million copies in print.

Is Murkoff her daughter’s go-to source on all things pregnancy? Murkoff said Bing hits her up for advice eight to 10 times a day in text, email and phone calls.

“I wouldn’t have it any other way,” Bing said. “I’m not going through this without her.”

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