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Technology lets small businesses play with big guys

Modern technology has transformed how the world operates, especially in commerce.

Digital technology is an integral part of the global marketplace, driving growth and competition among big-box retailers and companies. At the same time, it’s helped startups prosper and given ambitious individuals a platform to start a business from home.

Several small, independent businesses in McHenry County, meanwhile, are in the thick of commerce – a Woodstock bookstore, a place for area artisans and a small downtown theater in McHenry – all thinking digitally and outside the box to survive as independent businesses.

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