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Many Iraq, Afghan vets choosing 'second service'

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Cotton served tours in Iraq and Afghanistan, then left a position as a management consultant to run for office. He says the skills he developed in the military have served him well in the business world, as well as on the campaign trail.

"The constant ability to prioritize and reprioritize tasks, to work with imperfect information, to handle ambiguity, to build coalitions to reach a common goal," says Cotton, who defeated a fellow veteran in his primary race. "Being part of a team and helping lead a team by purpose and motivation and direction so it can accomplish more than the individual could accomplish on his or her own."

For many veteran-candidates, their military service is front and center – but that carries risks.

Running against Cotton for the open 4th District seat is longtime Arkansas state Sen. Gene Jeffress, a retired school teacher.

"I appreciate ALL of our veterans, and I respect them," says Jeffress. "But I think it's been overdone. If he [Cotton] hadn't have had that, I don't know what else he would have had to run on."

In Illinois, Duckworth's opponent, Republican incumbent Rep. Joe Walsh, said her service – which cost her both legs and partial use of one arm – demands respect. "However," he added, "unlike most veterans I have had the honor to meet since my election to Congress, who rarely, if ever, talk about their service or the combat they've seen, that is darn near all of what Tammy Duckworth talks about."

Lynn says the "single biggest pitfall" veteran candidates face is overestimating the power of the war-service narrative. The "Candidate's Field Manual" developed for Veterans Campaign hammers that point home.

John F. Kennedy's World War II heroics after the sinking of PT 109 might have helped him in the close 1960 presidential race against Richard Nixon, but George McGovern's bombing runs over Europe in same war didn't lift him over Nixon in 1972, the manual notes. By the same token, allegations of draft dodging and preferential treatment during the Vietnam War didn't stop Bill Clinton and George W. Bush from becoming two-term presidents.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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