Even though more than 2.8 million fans came to Wrigley Field during the Cubs' first 100-plus loss season since 1966, the front office decided ticket prices didn't match the on-field product.
The Cubs sent out invoices to season ticket holders Tuesday that reflected a slight decrease in prices for 2013. While average ticket prices have been lowered 2 percent, bleacher tickets, on average, have been lowered 10 percent. One of the bigger changes is fewer marquee-level games (13 in 2012 down to nine in 2013), the most expensive pricing tier. For the second consecutive year, season ticket holders will pay an average of $1 to $2 less per game than individual game tickets in the same location.
However, bowl seating tickets didn’t experience a great change. Six pricing sections were lowered $1 to $8, while one increased by $1. Terrace reserved outfield seats (lowered $114) and upper deck outfield box seats (lowered $352) featured the greatest price cuts. The cheapest season tickets for 2013, in the upper deck reserved outfield section, cost $1,457 before the 12 percent amusement tax.
President of baseball operations Theo Epstein hinted after the season that ticket prices wouldn’t change dramatically.
“I think the experience at Wrigley is pretty great,” Epstein said. “If we stay committed to that vision and we're going places and we put a team on the field that plays really hard, the experience of coming to Wrigley is pretty special. It's hard to replicate. I think that has something to do with the ticket prices.”