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Direct mail workshop Nov. 15 in Lake in the Hills

LAKE IN THE HILLS – The U.S. Postal Service invites small businesses to attend a “Grow Your Business Day” workshop that will help entrepreneurs and proprietors to promote their businesses using direct mail, without the cost of mailing lists or permits.

According to the U.S. Postal Service, the new Every Door Direct service is the first in a series of Postal Service initiatives to make growing a business with the mail more efficient and affordable.

The Every Door Direct workshop will be at 11 a.m. Nov. 15 at the Algonquin/Lake in the Hills Chamber of Commerce, 2114 W. Algonquin Road, Lake in the Hills. Seating is limited so those interested in attending are encouraged to register at usps.com/growyourbusinessdays.

In this one-hour presentation postal experts will show how to select a campaign message, target an audience and prepare Every Door Direct mailings. Information will be provided on how to do it yourself or using mailing house vendors. Attendees also will learn about the Postal Service’s new Direct Mail Hub, a website that has simple, cost-effective ways to tap into the marketing advantages of Direct Mail.

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