On the of eve of Black Friday and Small Business Saturday, consumers are eager to get a jumpstart on holiday shopping.

Many already have started making a dent in their holiday shopping lists. According to the National Retail Federation’s holiday consumer spending survey released last week, 52.8 percent of Americans have started their holiday shopping, up from 51.4 percent last year.

With plans to spend slightly more than last year, shoppers will stock up on lots of discretionary gifts for their loved ones. The most popular choice: clothing and clothing accessories. According to the survey, nearly six in 10 (59.7 percent) consumers will splurge on fashion and apparel items and other accessories.