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Richmond looks to attract growth with tax breaks, events

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The issue with advertising is that it’s difficult to see whether it’s paying off, Thomas said. Unless, Kielpinski said, the village conducts costly surveys.

That’s the other benefit of events, Wardanian said. It’s easy to see which events are successful and to build on those.

Committee members discussed including a coupon or creating a new phone number solely for the brochures so they can gauge numbers.

Earlier this year, Richmond put up two billboards advertising the town, one on Route 31 between Algonquin and Crystal Lake, and a second on Route 14, east of Crystal Lake.

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