Bob Sandidge & Anne Ward: The work required to blog pays off for business
We had to check in with a favorite blogger today: Thomas Mahon, at EnglishCut.com. Mahon is a Saville Row tailor. As you may know, Saville Row tailors make custom men’s suits. One at a time. By hand. Let us say right away that we’re not in the market for a $4,000 hand-made suit (no matter how stylish and comfortable it would be).
We enjoy reading Mahon’s blog because we delight in his passion for the craft and artistry of his chosen profession. With 20 years of hand tailoring experience, Mahon is one of the youngest tailors on Saville Row. And, because of the blog he started writing seven years ago, he’s also one of the most famous. During that time, Mahon went from struggling with rising rent payments to owning a three-story building.
In 2004, he felt fortunate to be able to travel to New York, where he might sell two to five suits per visit. Within six months of starting his blog, he sold more suits in one trip to New York than he sold the previous year, and he now meets customers in several cities in the U.S. and Japan. All because he wrote a blog worth reading for people who love fabric and fit and a unique cut and personal attention.
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