43°FOvercastFull Forecast

Our view: Shop local, stay local

It’s Thursday evening. The turkey leftovers are in the refrigerator. The kitchen is cleaned. The final football game of the day is about to kick off. And the first Christmas deals of the season are about to be had at area stores.

But as you plan your holiday shopping, consider spending some or much of your money at locally owned retailers. Doing so will benefit your community tremendously because money spent locally stays local.

A recent study by the research firm Civic Economics found that money spent at locally owned businesses has more than three times the economic benefit locally than spending at chains.

That’s because more of those dollars are re-invested in the community rather than shipped off to a corporate office hundreds of miles away.

According to the study done in 10 cities across the U.S., about 51 cents of every dollar you spend at a locally owned business gets recirculated in the community. About 14 cents of every dollar spent at a chain gets recycled in the community.

Shopping locally means more jobs for local people, who in turn spend more money in the community.

Most surveys also have found that the customer experience is better at locally owned stores. And locally owned businesses generally are more generous in their communities. They donate more to local charities, and participate in community events.

Buying locally also cuts down on fuel use, which helps the environment.

We understand that it’s difficult to resist the deals and one-stop-shopping convenience of a chain.

But consider the good you can do for your community by supporting local retailers.

If you do some of your shopping online, remember that most local businesses also have websites.

Be wise with your money this holiday season. Shop local.


Get breaking and town-specific news sent to your phone. Sign up for text alerts from the Northwest Herald.


Reader Poll

How often do you visit Chicago?
Several times a week
Once a week
Several times a year
A few times a year