LOS ANGELES – Jenni Rivera launched her career hawking cassette recordings of her songs at flea markets, but a powerful voice, soulful singing style and frank discussion of personal troubles powered her to the heights of a male-dominated industry, transforming her into the one of the biggest stars of the genre known as grupero.

Her life was cut short at its peak Sunday by an airplane crash in northern Mexico that also killed six friends and co-workers.

The 43-year-old mother of five and grandmother of two became a symbol of resilience for millions of fans on both sides of the U.S.-Mexican border. Her fame grew as she branched out into acting, appearing in independent film, reality TV and the televised singing competition “La Voz Mexico.”