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Oslance: Promote, support and educate: A recipe for success

On Nov. 29, the Algonquin/Lake in the Hills Chamber of Commerce completed its annual Board of Directors retreat. The objective was to develop a strategic plan both long term and for 2013 that will provide a framework for the board, committees and staff in leadership, growth and program development. It will be through this plan that we continue to adapt to meet the needs of our members and the community. 

During the retreat, our mission was referenced numerous times: To promote and support the prosperity and development of the local business community and to enhance the quality of life in our communities. As we reviewed the diverse portfolio of benefits, services and programs available to our members, we realized even some of our directors were not aware of their benefits. I ask you, in your own business, how many times have you heard, “I didn’t know you did that?” I guess our chamber is no different. The need to communicate and educate is a universal, never-ending challenge.

As we begin to create what will become our long-term strategic plan and our goals for 2013, I look forward sharing them with our members and the community. If you have never taken time to really look at your business, I encourage you to take some time away from the office with your staff and look at your business objectively. If you are not sure where to begin, start with a S.W.O.T. analysis (strengths, weaknesses, opportunities and threats). This type of analysis is a great tool  in helping you view your business in an objective way. Be honest and you might be surprised by how it may give you some direction.

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It gives me great pleasure to introduce the Algonquin/Lake in the Hills Chamber 2013 Board of Directors.  Executive Board:  Chairman, Theresa Sakas/Shaklee of Total Wellness; 1st vice chair, Dave Rudin of Lifeline Christian Church; 2nd vice chair, Scott D. Lyngaas of Dato Pistorio Financial - S.D. Lyngaas & Associates; treasurer, Jim Achtabowski of Famous Dave's; secretary, Mary Caporale of Algonquin Bank & Trust; and past chairman, Steve Kaniewski of Jam Packaging Inc.

Directors:  Shannon Andrews of village of Lake in the Hills, Victoria Anthony of T & R Communications Inc, Jarid Brockman of Edward Jones, Don Crocket of The UPS Store in Algonquin, Russell Farnum of the village of Algonquin, Christie Penzol of Centegra Health System and Bjorn Torling of Windy City Strategies.

It is through their time and commitment that the chamber will continue to meet the needs of the two communities we serve.

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Booth registration is now open to all businesses for the Algonquin/Lake in the Hills chamber inaugural Business2Business Tradeshow which will be from 2 to 6 p.m. Jan. 30 at Golf Club of Illinois. The B2B Tradeshow will be for businesses interested in introducing their services and/or products to area businesses.

From exhibitors, to door prizes and networking, the focus for the B2B Tradeshow will be all about business. There even will be shredding and electronic recycling available to guests and exhibitors. We would like to thank our Executive Sponsor Northwest Herald and Business Sponsors Golf Club of Illinois and AMS Shredding.

For ALCOC members, register and pay by Dec. 31 and you will be entered to win a full rebate on your booth. For more information, call 847-658-5300 or visit www.ALChamber.com.

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If you are a business that has been considering joining the Algonquin/Lake in the Hills chamber, do not miss your chance to have your business included in the Business Directory of the 2013 Hometown Guide. Don’t delay, sign up by Dec. 19 either online at www.ALChamber.com and click Join Now, or call 847-658-5300. It’s a great investment in your business for 2013!

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In closing, it’s hard to believe that we have reached the end of another year. I truly enjoy working for the Members in helping to bring together both the businesses and the residents in and around Algonquin and Lake in the Hills. Our two communities are a great place to live, work and play and I welcome your suggestions or comments on how we can better serve our communities. Wishing you, your family, and your business a happy holiday season.

• Sandy Oslance is president of the Algonquin/Lake in the Hills Chamber of Commerce. She can be reached at 847-658-5300.

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