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Selling a lifestyle at Harmony Skateshop

McHENRY – Harmony Skateshop on McHenry's Green Street isn't just selling clothing, accessories, footwear, and skateboards. It's selling a lifestyle.

Any skateboarder can tell you that skating is not just about a wooden board with four wheels. It's an entire industry with its own music, art, photography and fashion. And Harmony's owners have a finger on the pulse of what's hot.

It's not uncommon to see teenagers hanging out in the store watching one of the many skate videos that play behind the counter.

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