Polaroid to launch 'Fotobar' locations
LAS VEGAS – Polaroid will use the 2013 Consumer Electronics Show in Las Vegas Jan. 8-11 as a platform to announce its plans for a series of experiential retail stores where consumers can quickly and easily liberate their favorite images from the confines of their digital devices and turn them into museum-quality art.
Polaroid Fotobar stores will be the first of their kind retail destinations designed to capitalize on the meteoric rise in people taking pictures. The goal of these experimental stores is to be cool, hip and make the process of turning peoples’ best pictures into cherished pieces of art both rewarding and fun.
“There are currently around 1.5 billion pictures taken every single day, and that number continues to grow in tandem with the popularity and quality of camera phones,” said Warren Struhl, founder and CEO of Fotobar LLC. “Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices. Why? Because turning those pictures into something tangible, creative and permanent is neither easy nor fun. Polaroid Fotobar stores are going to change all of that.”
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