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Penkava: Catchphrases? I've written the Cliffsnotes

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They are really clever. You know, the people who have coined various catchphrases that have become part of our daily vocabulary. From Fred Flintstone yelling “Yabba dabba doo!” to Forrest Gump’s philosophical conclusion that “Life is like a box of chocolates,” resistance is futile.

It all seems like a lot of yadda, yadda, yadda, but, let’s face it, the tribe has spoken, and what you see is what you get, Kimosabe.

That’s why it’s been so interesting watching the recent development of another new vocabulary tag in our culture. I’m talking about the ubiquitous “fiscal cliff” expression that has been bantered about to infinity and beyond.

We all might think that this “fiscal cliff” term is something new, but in doing a little research, I discovered that it was first used by a New York Times reporter way back in 1957. It evidently didn’t catch on back then, and we waited until a senator recently used the phrase again. It was later picked up by Reuters news agency. Ben Bernanke scooped it up, and since then it’s been hasta la vista, baby.

I’ve been doing some thinking about this “cliff” concept. Perhaps this idea has some potential traction and can turn into a dy-no-mite expression. For example, note some of the possible applications for this versatile term ...


The Glacial Cliff

This describes the precarious situation with professional ice hockey, as in, “Today the NHL slid closer to the edge of the Glacial Cliff as the entire season is threatened with cancellation.”


The Anniversary Cliff

As the wedding anniversary comes and goes, clueless husbands cartwheel over this cliff, explaining, “Honey, I really knew about it … I’ve got some special plans … I’ll be right back.”


The Cholesterol Cliff

With the constant onslaught of fast food, consumers take a bite out of life expectancy as they chomp on Gordita Nacho Cheese Grandisimos and Texas Triple Angus Beef Goliaths, while doctors advise us, “Your numbers are taking you closer and closer to the Cholesterol Cliff. Perhaps a regular diet of the Super Deluxe Baconzilla Breakfast Combo isn’t a good idea.”


The Cable Bundle Cliff

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