CHICAGO – Mark Sander, president and chief operating officer of First Midwest Bank, has announced the selection of Schafer Condon Carter as the agency of record for its retail, commercial and wealth management businesses.

“Throughout the agency evaluation and review process, SCC consistently demonstrated a great sense of who we are, how our culture sets us apart in the marketplace and what we intend to accomplish throughout this region,” Sander said.

SCC will be responsible for strategic brand planning and identity, advertising, digital and social media, PR and merchandising for First Midwest Bank. Brian O’Meara, executive vice president and director of marketing, will lead the bank’s relationship with SCC. “All of us on the bank’s management team believe that SCC is a great fit for our bank. They understand our organization and we have confidence in their ability to help us consistently grow our lines of business,” O'Mear said, noting the bank plans to launch its new marketing campaign early next year according to O’Meara.