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Education in economics

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Woodstock High School senior Alisha Soto (left) talks with school counselor Shannon Landwehr on Monday about scholarship opportunities inside her office at Woodstock High School. (Josh Peckler – jpeckler@shawmedia.com)

WOODSTOCK – Alisha Soto knows what she’ll study next year and where she wants to go.

It’s the finances she doesn’t have figured out yet.

“I know I’m definitely going to have to take out student loans,” Soto said. “My mom’s going to try to help, but my mom’s a single mom with three kids. ... Hopefully that incentive will push for a little more financial aid.”

The 18-year-old senior at Woodstock High School isn’t alone in holding out for help. For the 2010-11 academic year, the annual cost for a year of undergraduate tuition, room and board was estimated at $13,600 at public institutions, $36,300 at private nonprofit institutions and $23,500 at private for-profit institutions, according to the National Center for Education Statistics. And with a job market still in recovery, many students are doing what they can to ease the financial burdens of higher education.

There are steps students can take to make up for thin pocketbooks, but they’ve got to kick the defeatist attitude, said Shannon Landwehr, Woodstock High School counselor. She recommends keeping an open mind and applying for a lot of scholarships.

“You have to be willing to do a little bit of investigating,” Landwehr said. “Don’t just assume you’re not going to get anything and not try.”

Soto said she spends as much as three hours many nights searching and applying for scholarships. Landwehr wishes that was the norm.

“There are some that we have, especially our local ones, that we get two kids to apply, which is sad,” she said. “And I think there are two things that factor in. I think it’s a misconception that, ‘I’m not going to get it anyway, so why bother.’ Or, ‘I don’t want to put the time in.’”

Landwehr also suggests filling out the Free Application for Federal Student Aid early.

Sometimes making direct contact with admissions counselors and expressing a further financial need can prompt an adjusted financial aid package, Landwehr said.

If financial aid isn’t there, sometimes it’s best to seek another school rather than take on smothering debt, said Lora Reinholz, a financial adviser and adjunct professor of financial planning at Marquette University in Milwaukee.

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