Chambers bring returns on investment
We received an email at the chamber about a month ago from Jeff Bruce of Exemplar Financial Network in regards to the actual transaction results of The Referral Exchange, one of the Crystal Lake chamber’s network groups he belongs to.
Jeff wrote that in 2012 the group exchanged 248 referrals that resulted in $338,126 in business. That, for those of you who don’t have a calculator handy, averages out to $26,009.69 for each of their 13 members.
Many of you might be thinking that no business can survive doing only $26,000 a year, and you’re probably right. But that is not the point of the article.
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