SALT LAKE CITY – Wool instead of synthetic fleece, carbon skis and a spoon-shaped sleeping bag are among the hottest products at the world's largest expo for outdoor equipment and apparel, where vendors are vying for a share of the $289 billion Americans spend every year on outdoor gear, travel and services.

The Outdoor Retailer Winter Market show that runs through Saturday is a merchandise bazaar for a lifestyle of outdoor adventure. Bringing together 1,000 of the world's manufacturers and distributors, it is a showcase for the latest gear and fashions before they hit the mainstream.

One hardware company, Salt Lake City-based Black Diamond, put models on stage late Thursday for its inaugural 24-piece line of jackets and stretch-woven pants. It plans to jump into wool a year from now.