AKRON, Ohio – Palming a basketball in each hand, Zeke Marshall’s arms are outstretched across the entire face of a building next to the bustling student union. Akron’s 7-foot center towers above campus.

On a huge billboard overlooking the soccer field now covered in several inches of wind-drifted snow, Marshall’s gigantic image – his eyes fixed straight ahead, his face showing a nothing-but-business scowl – is accompanied by the slogan for this year’s basketball team: “Think Bigger.”

The Zips are doing just that.