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Older entrepreneurs call shots after long careers

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Many people over 50 are making the same adjustments as Uzzi. Research by the Kauffman Foundation, which studies trends in entrepreneurship, shows that more people ages 55 to 64 turned to business ownership during and after the Great Recession. The foundation's index of entrepreneurial activity among people in that age group rose from 2007 to 2009 and logged a scant decline in 2010.

Some older entrepreneurs keep working in the industry where they've spent their entire careers. That was a big confidence booster for Lori Ames, who started her public relations company, The PR Freelancer, in 2010.

"Being 53 and having enough work and life experience made me go into this in a smart way," says Ames, who launched her business after her 22-year-old son was diagnosed with a malignant brain tumor. She decided that running her own company would give her the flexibility to care for her son and allow her to work near her Babylon, N.Y. home.

She wasn't worried about getting clients after having done book publicity and other public relations in Manhattan for more than 20 years. What was daunting was the prospect of becoming an employer for the first time. Ames' business grew so much that nine months after she started the company she was able to hire the first of her two staffers. That was great news, but the responsibility that comes with being responsible for someone else's salary was stressful.

"That was more nerve wracking than starting a business," she says.

A lot of older entrepreneurs turn to franchises. They appeal to them because they can start making money sooner than they would by building a company from the ground up. Another benefit: franchises come with a ready-made business and marketing plan — and often a well-known name like Subway— the popular sandwich shops— or Lawn Doctor lawn-care businesses. Uzzi, the Nurse Next Door franchisee spent $100,000 to buy and set up his franchise, a far cry he says from what it would take to establish a new business. "I didn't have $20 million to dump into establishing a brand," Uzzi says.

The Nurse Next Door company notes that it is attracting older franchisees. In the last six to nine months, the average age of new Nurse Next Door franchisees is 56, up from 45. CEO John DeHart says the company is getting more inquiries from older prospective franchisees than in the past.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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