Courtesy counts at remodeled dealership
CRYSTAL LAKE – Courtesy Buick GMC owners wasted little time giving their dealership a new look.
The dealership at 6305 Northwest Hwy., Crystal Lake, was purchased in September 2011. Owners are Ray (J.R.) Fregia Jr., president; Rik Fregia, vice president; and their father, Ray Fregia Sr., vice president. Ray Sr. has more than 45 years experience in the automotive industry.
Their company also owns two car dealerships in Danville.
Remodeling was completed two weeks ago, and included upgrades to the showroom, customer lounge, service drive-up and exterior facade. "Pretty much the whole dealership has been remodeled," Ray Jr. said.
Total dealership acquisition and upgrades totaled more than $3.5 million.
"To date we have not used any city funds to help finance the renovations," Rik said.
"The people of Crystal Lake have really supported us," Ray Jr. said. "We've been getting so many compliments on the building, Since we've been here we've tripled the inventory, and people were so happy to see so many Buicks, GMCs and used cars."
Rik said new car sales up up 25 percent and used car sales up 200 percent since they took over the dealership.
Rik said the new 2013 Encore, a smaller SUV, is getting a lot of momentum. "The 2014 GMC Sierra is coming out within a month. We're really excited to see what that will do in this marketplace," Rik said.
"There's no better time to buy," Ray Jr. added. "As long as we've been in the business the rebates and financing now are the best we've ever seen."
"That's one of the reasons the dealership is growing so fast," Rik added. "The deals are really good right now. We're proud of the selection we offer."
The dealership employs 26 people. "That number keeps growing," Ray Jr. said. "In a year from now we'll probably have an additional 10 people. About every three months we're adding another person. As business grows you need more people."
The dealership recently hired two new journeyman technicians.
"One of our key goals is to make sure we're successful here in Crystal Lake," Ray Sr. said. "And that we can continue to get the support from the Crystal Lake community as well as the city."
"We always felt the name Courtesy was a good name for our customer base," Ray Jr. said.
"We've always been strong in customer satisfaction," Ray Sr. said. "That's been our number one goal. We've won numerous customer satisfaction awards. We feel if we treat the customer right, they'll come back and tell their friends. So being courteous is just a natural for us."
"We put ourselves in the customer's shoes, and created a customer-friendly atmosphere," Rik said.
He said a grand re-opening will be announced soon.