Products, like people, have life cycles
You know the routine. We’re born, we grow, eventually mature and ultimately die. That’s our life cycle as human beings – birth, growth, maturity and death. But did you know that the same life cycle also applies to companies. More importantly, those four stages apply equally to the “stuff” companies sell – their products and services.
Whatever stuff your company happens to sell, it’s not likely to sell well forever. There is the moment when it’s introduced – birth. That’s followed by a period during which sales began to soar – growth. Over time those sales will plateau – maturity. Eventually, sales of your stuff will start to decrease – the death cycle – prompted by competition, a decline in the need for what you’re selling, often both.
That same cycle can also apply to entire industries. Not too many years ago there was a big push for people to invest in privately owned “public telephones,” phones located in public places so that a person could walk up to one, drop in a few coins, and talk to anyone anywhere in the world. Privately owned public telephones were particularly prevalent in airports and hotel lobbies.
If you have any technical difficulties, either with your username and password or with the payment options, please contact us by e-mail at email@example.com