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Gary Lang dealership gets update

Published: Wednesday, March 13, 2013 5:30 a.m. CDT
New showroom and sales area at Gary Lang Auto Group in McHenry.
Gary Lang points out improvements in the redesigned showroom at Gary Lang Auto Group in McHenry.
Crane is in position to raise new arch over entrance of Gary Lang Auto Group in McHenry.
Gary Lang (standing) and Tom Gorr, service consultant.

McHENRY – Gary Lang Chevrolet Buick GMC Cadillac is reconfiguring, remodeling and expanding its showrooms and customer service areas – just in time for its 30th anniversary.

Gary Lang Auto Group was founded in 1983, and moved into its current location at 1107 S. Route 31, McHenry, in 1995.

“There were some things that we decided to change based on customers’ needs,” said Gary Lang, dealership owner. “We’ve grown 300 percent since we moved into this building. We’re handling a lot more volume in our service department, and handling more volume in our showrooms than ever before,” he said.

Some of the work – including a huge arch being installed at the entrance – is part of the General Motors Imaging program. But changes at Gary Lang Chevrolet Buick GMC Cadillac go beyond a change in facade.

“The customer waiting area has been increased three-fold," Lang said. “We’ve also reconfigured our customer write-up areas to make them more efficient. Making it easier, more efficient for the customer – that was the key,” he said.

“We were able to take the existing space and just make it more efficient rather than enlarge it,” Lang said.

The interior includes a more modern look with light wood furniture, a greeter station and new sales offices. Customer lounge areas feature free Wi-Fi, kids play area, computer work station and a coffee bar. New restrooms are under construction.

“For over 30 years we have been committed to providing the very best customer experience, and this remodel continues that commitment,” Lang said.

Lang said employees like the changes going on at the dealership. “The staff has really pitched in, making sure that although we have some dust customers still can get the car they want and experience all Gary Lang Auto Group has to offer.”

Gary Lang Auto Group also carries other brands including Subaru, Kia and Mitsubishi. The 25,000-square-foot import building was completed in April 2011.

The Buck GMC Cadillac showroom was completed recently. Remodeling of the Chevrolet and Chevy truck showroom is under way, and scheduled to be completed in April.

Lang said a 30th anniversary celebration is being planned for May.

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