BETHLEHEM, Pa. – It’s Easter morning. A boy rouses his younger brother, and they run to the living room to find their baskets filled with — what else? — Peeps.

“Peeps are THE candy of Easter,” the excited boy tells his wide-eyed sibling, who pops a yellow marshmallow chick in his mouth.

“You can eat ‘em, smash ‘em, microwave ‘em, deep fry ‘em, roast ‘em on a stick,” the boy explains. That’s not all. You can make “historically accurate Peeps dioramas ... Peeps pop art ... You can make a Peeps topiary.” On he goes, all day and night. “Peeps jousting ... hide-and-go Peeps ... Peepshi ... that’s sushi made out of Peeps.”