WASHINGTON (AP) — Over strong objections from some conservative leaders, the Republican National Committee formally endorsed immigration reform on Monday and outlined plans for a $10 million outreach to minority groups — gay voters among them — as part of a strategy to make the GOP more "welcoming and inclusive" for voters who overwhelmingly supported Democrats in 2012.

In a report released Monday, the RNC says that the way the party communicates its principles isn't resonating widely enough and that focus groups perceive the party as "narrow minded," ''out of touch" and "stuffy old men."

"The perception that we're the party of the rich unfortunately continues to grow," Reince Priebus, the RNC chair, said in a Monday morning speech.