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If you are interested in achieving greater success and profitability in your business, then match up what you say with what you do. We all know the saying “Actions speak louder than words.” In the business context, that old adage translates to, “Our actions speak so loudly that they can’t hear what we are saying.” Now more than ever, the highly competitive global business environment demands that individuals and organizations engage clients emotionally as well as intellectually. One of the most effective ways to engage and entangle your employees and clients is to create alignment between your words and actions.

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