CARY – Cary sisters Laurie Bachara and Lynn Francis have launched TheThriftyPrincesses.com, an online brand-name and designer clothing site specializing in quality resale for women in 0 to plus sizes.
The online shop blends social media trends with an interactive shopping experience that offers the personal service of the best brick-and-mortar boutiques – without the hefty price tag.
Bachara’s background is in marketing and PR that has included work with fashion clients. Francis, who currently lives in Schaumburg, has a background in cosmetology and has done seminars on image consulting.
“We’re both from the school of hard knocks,” Bachara said. “We’ve been dressing people – family and friends – for years.
“Some people are of the mindset that just because it’s resale they dont think it’s quality,” she added. “We want to show people there’s nothing wrong with shopping resale.”
The sisters handpick everything that’s on their site by going out into the field – garage sales, thrift shops, rummage sales.
“We’ve already done the work for our customers,” said Bachara, co-founder and chief marketing officer. “There’s a lot of TLC in everything we offer.”
“TheThriftyPrincesses.com was developed to provide benefits not found on any other resale site,” said Francis, co-owner and president. “Not only do we bring customers great fashion finds, we do the legwork for them. We handpick every item, providing the best high-end and brand name fashions that have been gently used or, as we say, ‘previously loved.’ In one quick and easy online shopping destination, women can build one outfit or an entire wardrobe at a fraction of retail, while enjoying personalized service normally associated only with the best in-person shopping experience.”
Bachara said TheThriftyPrincesses.com has special interactive capabilities completely new to the resale shopping community. “Our shoppers can find brand names such as Michael Kors, Seven for All Mankind, and Coach – all at prices that won’t break the bank – then, using our new, advanced platform they can select pieces and interactively view the total outfit in a special virtual ‘Dressing Room,’ akin to an online version of the traditional paper doll concept.”
Bachara said Thrifty Princesses customers can easily share their favorite “Dressing Room” outfit with friends via Pinterest, Facebook or Twitter with the click of button that immediately shares a link with all their social media friends and followers.
The site also offers fashion tips to customers and for “Royal” members it provides a virtual personal stylist service where shoppers can email the online store and receive customized outfit tips. Free shipping is offered to “Royal” member as well on all their purchases and a low $4.99 flat rate shipping applies to purchases by non-members.
Bachara said the site is the culmination of their dream to make online shopping fun, affordable and convenient.
“For years there has been a misconception that equates resale to people’s unwanted discards, but that is so not the case,” Bachara said. “We believe it is time for women to truly discover all that resale has to offer and to join the resale revolution.”
For more information, visit TheThriftyPrincesses.com as well as TheThriftyPrincesses on Facebook, Twitter and Tumblr.