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Chasing advertising dollar

Published: Saturday, July 20, 2013 5:30 a.m. CST

To the Editor:

Everybody is chasing the advertising dollar.

The social media companies need it to monetize for survival. TV commercials used to be one minute long. Now they are three minutes, pushing four minutes.

The city of Chicago plans on adding 24 new billboards on the expressways. The Chicago Cubs want to add more advertising and billboards to its ballpark.

I realize advertising can pay for improvements, but the consumer is becoming saturated. It also takes away the visual openness and beauty of an area.

Someday we may see advertising on the bottom lid of a toilet seat. We have too much advertising.

Bob G. Simpson

Crystal Lake

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