Local

Fox Lake hires marketing firm

FOX LAKE – Moving into the next stage of its development plan, the Fox Lake Village Board hired a marketing company at its meeting Tuesday evening.

The Retail Coach was the first choice of five of the six people who interviewed the three marketing companies, Village President Donny Schmit said. The sixth person picked the company as their second choice.

The panel was made up of Schmit, Trustee Greg Murrey, Village Administrator Nancy Schuerr, Associate Village Administrator Tara Semenchuk and two members of the Plan Commission.

"This was the best fit," Schmit said. "They had the best plan."

The Retail Coach has offices in Tupelo, Miss., and Austin, Texas, and bills itself as a national retail consulting, market research and development firm. While many of the communities it has worked with are concentrated in Texas, it also was hired by Ottawa, Ill., to conduct a retail study.

The board had agreed not to spend more than $30,000 on the marketing firm, and The Retail Coach offered an inclusive package, Schmit said.

Their proposal included 12 months of contacting developers, making a presentation at a national retailers conference, updating the village's demographic data, interpreting its marketing data, assessing its strengths and weaknesses, and recommending any changes to the village's codes.

"I think we're getting quite bang for our buck," Schmit said.

A team from The Retail Coach will be coming up to tour Fox Lake without village staff to get a first impression and then have a kickoff meeting with staff.

Schmit also wants the firm to meet with the development marketing person who is being provided by the Regional Transit Authority as part of a branding grant the village received.

"We've got a lot of tentacles out there, and I want them going in the same direction," he said.

Loading more

Digital Access

Digital Access
Access nwherald.com from all your digital devices and receive breaking news and updates from around the area.

Home Delivery

Home Delivery
Local news, prep sports, Chicago sports, local and regional entertainment, business, home and lifestyle, food, classified and more! News you use every day! Daily, weekend and Sunday packages.

Text Alerts

Text Alerts
Stay connected to us wherever you are! Get breaking news updates along with other area information sent to you as a text message to your wireless device.

Email Newsletters

Email Newsletters
We'll deliver news & updates to your inbox. Plan your weekend and catch up on the news with our newsletters.