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Our view: Pink is color of the month

Published: Wednesday, Oct. 2, 2013 5:30 a.m. CDT • Updated: Thursday, Oct. 3, 2013 9:30 a.m. CDT

There is good news in the fight against breast cancer.

A new report from the American Cancer Society said death rates from breast cancer have dropped 34 percent since 1990 in the U.S.

After skin cancer, breast cancer is the most common cancer in U.S. women. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer.

October is Breast Cancer Awareness Month, which began 29 years ago as a way to promote breast cancer awareness, share information about the disease, and provide greater access to screening services to women across the country.

In honor of the month, the Northwest Herald is again proud to partner with Centegra Health System to bring you a pink special section inside Wednesday’s newspaper. A portion of the proceeds from the special section will go to the Centegra Health System Foundation.

Breast cancer, sadly, touches most Americans in some direct or indirect way.

Some statistics from The American Cancer Society and BreastCancer.org:

• Breast cancer accounts for nearly one in three cancer cases diagnosed in women in the U.S.

• By the end of 2013, an estimated 232,340 women will be diagnosed with invasive breast cancer and an estimated 39,620 women will die from breast cancer.

• Almost eight of every 10 new breast cancer cases and almost nine of every 10 breast cancer deaths are in women 50 years old and older.

• White women get breast cancer at a higher rate than African-American women, but African-American women are more likely to get breast cancer before they are 40, and are more likely to die from it at any age.

The best way for a woman to reduce the risk of dying from breast cancer remains early detection, through regular self-examinations and scheduling annual mammograms after the age of 40.

Join us today and the rest of this month in going pink.

Let the women in your lives know how much you care about them.

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