Our View: Celebrate serving our communities

Published: Sunday, Oct. 6, 2013 5:30 a.m. CDT

Newspapers play an important role in communities across America.

They provide readers with news and information they need to live informed lives. They offer businesses an opportunity to market their goods and services. They allow people to find places to lives, places to work and a place to sell that couch that’s been sitting in the basement.

This week is National Newspaper Week, which observes the importance of newspapers to communities large and small. This is the 73rd National Newspaper Week.

These days, it seems the week’s name is outdated. While newspapers continue to serve readers, they do so on platforms beyond paper and ink.

According to American Opinion Research, 3.4 million adults in Illinois read a newspaper on Sunday. Add in daily reading habits and those who read online or on a mobile device, that reach hits 5.5 million Illinoisans.

As technology changes, so do the methods by which newspapers deliver news and information to readers. Readers can now consume news on a computer at work, a smartphone on the train, or a tablet on the couch. If something important happens, many readers receive an email or text message alerting them to read more at the newspaper’s website.

Although how people consume the news is evolving, the Northwest Herald’s commitment to McHenry County remains unchanged. On page A2 every day, we publish the words that illustrate our commitment: “Serving our communities to make them better places to live.”

We accomplish this through our journalism and the marketing solutions we provide to businesses. Whether it’s informing you about a string of robberies on your block or exposing wrongdoing in local government in a series of articles, our journalism is relevant to those who call McHenry County home.

We accomplish this through our community involvement. Whether it’s sponsoring and supporting community events or working with organizations on products that help get their message out, it’s important that we are part of the community.

We accomplish this through our advertising. Whether it’s a traditional print ad or an ad on our website, mobile or tablet site, businesses are able to reach you and provide goods and services that you need to live your life.

Join us as we celebrate National Newspaper Week. It’s not all about ink and paper anymore, but it’s still about the relevant local news and information you need. We’re happy to be a part of your life and serving McHenry County to make it a better place to live.

Reader Poll

What's your favorite Easter candy?
Chocolate Easter bunny
Creme eggs
Jelly beans
Peeps
Other