Digital billboards not in Urbana's future

URBANA — Anyone who wants to erect a digital billboard in Urbana will have to wait.

A request by Adams Outdoor Advertising for the City Council to consider allowing digital billboards won't be considered. According to The News-Gazette in Champaign, the idea lacks council support and Mayor Laurel Prussing was likely to veto it even if it did pass.

Prussing said during a meeting this week that the billboards add to clutter in towns where they are allowed because advertisements for more than one product or company rotate on the screen.

Neighboring Champaign allows digital billboards but requires companies that add them to take down two conventional billboards for every sign added.

Local gallery owner Carolyn Baxley said the digital signs don't fit the character of the town.