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CTA offers penny rides for New Year’s Eve

Published: Tuesday, Dec. 31, 2013 11:04 p.m. CST

CHICAGO – New Year’s Eve revelers in Chicago got a ride home for a penny again this year.

The Chicago Transit Authority is continued its holiday tradition on Tuesday.

It offered penny rides on buses and trains starting at 10 p.m. on New Year’s Eve through 4 a.m. New Year’s Day. CTA officials say an average of 150,000 bus and train rides are taken on New Year’s Eve in the city.

MillerCoors is a sponsor of the program.

Organizers said they wanted to offer a “smart travel option.” MillerCoors pays the penny fare for each rider as well as operating costs to run CTA during the program.

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