Local

Pace distributes advertising money

Harvard, McHenry, Pioneer Center among those to benefit from funds

Municipalities and other entities that partnered with Pace Bus are receiving some money from the suburban bus service’s advertising program.

Harvard, McHenry, the Pioneer Center for Human Services in McHenry and the Family Service building, which was purchased by Pioneer, all are being allocated money from Pace for participating in the agency’s advertising shelter program.

In total, a little more than $500,000 is being distributed by the bus agency to 58 participants in the program, according to a news release.

“The decline of the economy over the past few years led Pace and other units of government to creatively look for new sources of revenue that doesn’t burden taxpayers,” Pace Chairman of the Board Richard Kwasneski said in a news release.

“We’re happy to offer this program that fosters the use of transit by improving the waiting environment for bus riders while providing funding to Pace and our partners to use however it’s needed,” Kwasneski added.

Half of the money Pace receives from the advertising goes to the local partners based on the number of shelters located there, the news release said.

For 2013, Pace received a little more than $1 million in advertising proceeds, resulting in payouts to participants that range from $1,283 to $33,374.

The average payout is $8,500, the news release said.

“This year’s total is higher than last due to our efforts to increase promotion of the program and the improving economy boosting advertising revenue,” Pace spokesman Patrick Wilmot wrote in email to the Northwest Herald. “The totals have risen steadily each of the past few years.”

According to Wilmot, $1,283 is each being allocated for the Family Service building, Pioneer Center and Harvard. The city of McHenry will receive $2,567.

“We realize this may not be a windfall for these partners, but it’s essentially easy money for them in that they pay nothing for the installation or upkeep while promoting transit to their constituents or clients,” Wilmot wrote.

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